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Role & Scope
- Served as Principal UX/UI Architect for a suite of enterprise SaaS products in the energy sector.
- Brought a consistent design language and information architecture across historically siloed product modules.
- Partnered with Product and Engineering leadership to define a UX roadmap aligned to long-term platform strategy.
Information Architecture
Enterprise Workflows & Information Architecture
- Mapped complex B2B workflows — contracts, trading, operations, and reporting — across roles and business units to expose gaps and redundancies.
- Re-structured navigation and page layouts to make critical actions and insights more discoverable without requiring tribal knowledge.
- Reduced reliance on tribal knowledge by exposing context and next steps directly in the UI.
- Designed for heavy, repeated daily use rather than occasional tourist visits — prioritizing speed, keyboard navigation, and clear error handling.
UI Modernization
Design System & UI Modernization
- Introduced design-system thinking to unify typography, color, components, and interaction patterns across the product portfolio.
- Worked with front-end teams to create reusable component libraries that could be consumed across products without duplication.
- Modernized legacy screens without breaking customers' existing mental models or established workflows.
- Helped Sales and Marketing tell a more compelling visual story during demos and RFPs by elevating the product's perceived quality.
UX Maturity
Stakeholder Alignment & UX Maturity
- Educated cross-functional leaders on the value of UX research, prototyping, and iterative testing as a risk-reduction strategy.
- Facilitated design reviews that focused on user journeys and measurable outcomes, not just visual aesthetics.
- Mentored designers and front-end engineers, raising the overall level of UX craft and standards across the organization.
Selected Work
Case Studies
Note: I'm actively updating this section with a full case study for this position, including before/after states, outcomes, and team context.