Mathew LincolnAI & Design Leadership

Agentic AI transformation & UX leadership

Turning AI strategy into a shared way to build.

Advises executives and data scientists on where to put AI to work. Trains product managers, designers and engineers to build in one repository, with clear ownership of design decisions, code and review. That work includes partnering with attorneys and compliance teams on how AI uses data and when a person needs to review its output.

Explore selected work Explore experience
25+direct reports ledAcross six disciplines at Albertsons
100+teams using UDSCompany-wide design-system standard
Self-fundeddesign-system operating modelSupported by participating teams

Career & project experience

Across organizations. Across industries.

  • Albertsons
  • Walmart
  • Bank of America
  • 7-Eleven
  • Quorum Business Solutions
  • TMX Finance
  • dentsu
  • Getty Images
View all 36 brands
  • Amana
  • 123RF
  • Fujitsu
  • SoftBank
  • Hakuhodo
  • Kodansha
  • Konami
  • Nissan
  • Payless ShoeSource
  • Trek
  • Cannondale
  • NeilPryde
  • Heineken
  • National Archives of Japan
  • Gurunavi
  • L.L.Bean
  • Brookstone
  • Maxim
  • Sony Entertainment Television
  • Citi
  • Unum
  • Fairchild Semiconductor
  • National Semiconductor
  • PayPal
  • KeyBank
  • Maine Bank & Trust
  • Dexter Shoe Company
  • Sunglass Monster

Includes employment, agency and project engagements across my career. Logos do not imply a current client relationship or endorsement.

01 / Leadership in practice

A few stories worth a closer look.

All selected work
Albertsons · Platform & organizational leadership

A shared system.
An organization behind it.

Built UDS from the ground up, established its governance and funding model, and helped make it the standard for 100+ teams.

Read the leadership case
Merchant and Supplier Portal using the Unified Design System
02
ALBERTSONS / AI & DELIVERY TRANSFORMATION

Changing the way design reaches production.

Developing AI-capable teams with shared skills, disciplined token use and clear UX–engineering boundaries.

03
WALMART / RESEARCH & PLATFORM THINKING

Making data science useful to the people using it.

Connecting merchant and operator decisions with coherent analytics experiences.

02 / A point of view

Leadership is the work behind the work.

Leadership approach

People & judgment

Create the conditions for others to grow.

Stretch assignments, regular feedback and clear standards help people expand their capabilities. The goal is a stronger team, with room for more people to lead.

Systems & delivery

Make quality easier to repeat.

Components need owners, contribution rules and ongoing support. AI needs the same discipline: shared context, clear boundaries and review before release.

03 / Useful beyond the portfolio

Free AI product tools

Build a persona, define guardrails or document a design system. Export a prompt, a reusable agent skill, Markdown or JSON context for your MCP server.

Explore the tools

A foundation in craft

From the studio to enterprise systems.

Commercial product photography, creative direction and studio ownership shaped my eye for detail and my understanding of delivery.

Explore the studio work Follow the career journey →

Let’s talk about your next chapter.

Exploring Senior Director, Head of Design and VP opportunities.

Start a conversation