Selected work
The decisions behind the outcomes.
Leadership case studies, product work and a studio foundation. Explore the decisions behind shared platforms, financial-service journeys, retail experiences and commercial creative work.
Leadership case studies
01Building a design system that could sustain itself.
Adoption, governance, team development and participating-team funding.
Replacing a rebuild cycle with shared AI-assisted delivery.
A change in collaboration, implementation ownership and quality review.
Designing analytics around the decisions people make.
Co-design with merchants and operators, backed by shared platform standards.
Product & creative practice
A broader view of the work.
Individual projects, connected to the decisions and leadership behind them.
UDS Documentation Website
A shared reference for foundations, component guidance, implementation and adoption.
Merch Command Center
A connected merchandising workspace for item, pricing, promotion, supplier and cost decisions.
Computer Vision Platform (Wallaby)
An image-labeling workspace connecting store imagery, annotations and data-science workflows.
Data Science Design System (Unity)
Shared design assets and reusable production components across data-science applications.
Libra
Map-based route planning for internal online-order picking.
Stadi · Service & Staffing Analysis
Computer vision connecting customer wait times and associate coverage.
DSD Receiving Analysis
Receiving accuracy connected to regional and store-level investigation.
Cassini
Camera-media organization, retrieval and authorized investigation support.
Synchro
3D simulation and collaboration with data scientists for computer-vision safety research.
Autonomous Store Experience
Customer identity, entry, shopping and checkout-free exit brought together in a working prototype.
One App
Fuel, rewards, mobile checkout and delivery connected through a common mobile experience.
Smart Store (SAIRA)
Connected-device status, controls and conversational troubleshooting for store associates.
7-Voice
Voice-led ordering connected to a visible mobile order record.
RideBox
Product discovery through payment, receipts and customer feedback.
Retail Innovation Lab
The leadership context behind autonomous retail, One App, Sierra, 7-Voice and RideBox.
Digital Loan Onboarding
Research-led account, application and repayment journeys within a regulated financial service.
Energy Console
Field workflows, shared navigation and reusable interaction standards for energy software.
Erica AI Banking Assistant
Conversational banking, transaction discovery, voice states and clear confirmation of account actions.
E-Commerce Platform & Content Pipeline
Commerce operations, product imagery, automation and a repeatable production pipeline.
Mobile, AI & Connected Hardware
Your RV, UX Prototype, Fiesta! Bingo and physical products, from product direction through delivery.
WebTV4Me
A connected experience for content discovery, accounts, viewing and social interaction.
Swingmail
A unified inbox, account connections and message actions in a focused mobile experience.
LS Models
Responsive talent discovery, model profiles and agency contact.
Factory Water Design
Cycling storefronts, product presentation and practical customer guidance.
Commercial Photography & Creative Direction
Product, jewelry, campaign, food and editorial work, alongside studio and production leadership.
Independent products
Product direction through implementation and operation.
UX Prototype
A design-system platform connecting tokens, components, guidance and AI tools through MCP.
Fiesta! Bingo
A consumer product spanning mobile UX, multiplayer infrastructure and release operations.
Your RV
Connected-vehicle software and hardware, document-grounded assistance and validation in a personal RV.
UserX
My consulting practice for governed AI workflows, shared design systems and team enablement.
These demonstrate end-to-end product capability. Enterprise leadership outcomes are documented separately.
Let’s talk about your next chapter.
Exploring Senior Director, Head of Design and VP opportunities.