Factory Water Design · Japan
A cycling web experience built around real customer needs.
Studio, commerce and information websites connecting product discovery, bicycle knowledge and shop location.
- My role
- Website design · Visual design & content
- Period
- Japan design practice
- Designed for
- Cycling customers
AI leadership noteConnect bicycle questions to verified specifications
Original approach
The work spans Factory Water Design’s studio presence and cycling websites, including product and brand presentation, shop information and bicycle resources.
What could change today
Help visitors compare compatible components by retrieving manufacturer specifications, then pass the exact model and part number to the shop.
Workflow excerpt. The numbered steps show the same part of the journey in each version. The full project includes work beyond this comparison.
Original workflow
- Discover the offer
- Explore products
- Find practical guidance
- Locate the shop
Proposed workflow with AI
- Identify the rider’s need and the shop’s offer.
- Compare candidate products using manufacturer specifications.
- Review fit guidance and ask a mechanic about ambiguous matches.
- Locate a shop that can confirm the part and fit.
How to test the change
Test nearly identical model names and missing fit data. Ask a mechanic to verify the recommendation before publishing it.
01 / Customer & problem
The need behind the work.
Who needed this.
Cycling customers need help finding products, understanding bicycle terminology and maintenance, and locating the physical shop.
The problem to solve.
Cycling customers need different kinds of help: discovering equipment, understanding technical terminology, finding maintenance information and locating a shop. Those tasks require more than an attractive homepage.
Connect product and brand presentation to practical information and a route to the physical business.
02 / My ownership
Responsibilities.
Designed the website structures, visual treatments and content presentation for Factory Water Design and related cycling experiences in Japan.
The constraint to work through.
Brand and product presentation must share the site with practical technical guidance, including bilingual information.
- Discover the offer
- Explore products
- Find practical guidance
- Locate the shop
03 / Actions & delivery
How the work came together.
The work spans Factory Water Design’s studio presence and cycling websites, including product and brand presentation, shop information and bicycle resources.
The selected screens show a cycling storefront, a shop-location map and a bilingual information structure. Illustrated bicycle parts and task-based navigation make technical content more approachable.
04 / Decisions & judgment
What carries through the design.
Organize around the task.
Product categories, maintenance help, riding information and location guidance serve different needs and deserve clear routes.
Use illustration to explain.
A labeled bicycle and visual wayfinding help communicate technical information alongside the written content.
The experience in detail
Help people find products, knowledge and the shop.
Cycling websites need more than a visual identity. Product and brand discovery, bicycle terminology, maintenance information and location guidance serve different parts of the customer journey.
01 / Discover the studio and shops
Studio capabilities connect to the Bike Town location experience.
02 / Explore products and brands
The cycling storefront brings product categories, brands and location into one experience.
03 / Understand and maintain the bicycle
A bilingual information experience explains parts, repairs and riding resources.
Selected studio work
Catalog & product photography · Factory Water
Bicycle component photography from Factory Water photo shoots, showing individual parts and assembled products.
05 / Results & business value
What changed through the work.
A body of cycling web-design work combining storefront content, brand presentation, explanatory illustration and practical customer guidance.
Why it matters.
The website work connects commerce, explanatory illustration, bicycle resources and shop-location information within the cycling experience.
06 / Reflection
Lessons for future projects.
Organize technical content around the customer’s task, then use illustration where it explains something more directly than a paragraph.
Let’s talk about your next chapter.
Exploring Senior Director, Head of Design and VP opportunities.