WebTV4Me
Making a content service feel coherent on mobile.
A mobile funny-video contest in the spirit of America’s Funniest Home Videos. Viewers could discover entries and compare the clips competing for funniest video.
- My role
- UX & visual design
- Period
- Earlier product work
- Designed for
- Mobile content viewers
AI leadership noteHelp editors find the moment in a funny video
Original approach
Designed the connected discovery, content-detail and account-access states in a shared mobile visual language.
What could change today
Create searchable transcripts and suggested clip boundaries so editors can find a setup and payoff across submissions. Put the full submission beside every suggestion and leave judging to people.
Workflow excerpt. The numbered steps show the same part of the journey in each version. The full project includes work beyond this comparison.
Original workflow
- Discover content
- Inspect the detail
- Access the service
- Continue exploring
Proposed workflow with AI
- Discover funny-video entries through reviewed tags and captions.
- Open the full submission around a suggested highlight.
- Sign in when needed to take part in the contest.
- Return to related entries and let people judge the humor.
How to test the change
Check clips whose humor depends on timing or visual action. Review permission to publish, captions and whether the edit preserves the joke.
01 / Customer & problem
The need behind the work.
Who needed this.
A mobile content-service customer needs to discover content, inspect details and understand account access without losing their place.
The problem to solve.
A content service needs to help people discover something relevant while making navigation, access and account states easy to understand.
Connect browse, detail and access screens through a consistent mobile language.
02 / My ownership
Responsibilities.
Designed the mobile interface sequence and supporting service identity for WebTV4Me.
The constraint to work through.
A distinctive identity has to support repeated navigation and access states rather than compete with the content.
- Discover content
- Inspect the detail
- Access the service
- Continue exploring
03 / Actions & delivery
How the work came together.
Designed the connected discovery, content-detail and account-access states in a shared mobile visual language.
A shared color and typography system connects discovery, content detail and account interactions.
The entry and account states carry the same identity as content discovery, keeping access within the product journey.
04 / Decisions & judgment
What carries through the design.
Create a recognizable hierarchy.
Repeated navigation and content structures support movement between related screens.
Keep access states part of the journey.
Account and entry screens need the same clarity as the content experience.
The experience in detail
From discovery to participation.
The viewer can discover content, inspect a video and move into social actions. Account access supports participation rather than being the entire story.
01 / Discover
Browse trending videos, new uploads and competition content.
02 / Inspect
Open content details and comments.
03 / Participate
Reveal contextual actions from the content view.
The experience in detail
Support the account journey.
Email sign-in, account creation and notification permissions form the supporting access flow.
Sign in
Use email and password.
Create an account
Provide the initial account information.
Choose notifications
Make a separate notification permission decision.
05 / Results & business value
What changed through the work.
A coordinated mobile interface and visual identity across the service’s key screen states.
Why it matters.
The product study delivered a coordinated mobile interface across discovery, content detail and access, supported by a recognizable service identity.
06 / Reflection
Lessons for future projects.
Evaluate content discovery and access as one journey. A clear browse experience still needs coherent account and entry states.
Let’s talk about your next chapter.
Exploring Senior Director, Head of Design and VP opportunities.