Sunglass Monster
Connecting product imagery to commerce operations.
An e-commerce platform, an in-house studio, an offshore production team and a more efficient content pipeline.
- My role
- Digital E-Commerce Manager
- Period
- Mar 2016 – Feb 2017
- Designed for
- Shoppers & catalog teams
AI leadership noteSpeed up catalog preparation while protecting product truth
Original approach
Established a photo studio and trained an offshore team in Vietnam for catalog photography, masking and retouching.
What could change today
Batch candidate masks, dust cleanup and background variations. Keep the original product photograph beside each output and have a retoucher approve frame shape, lens color and logos before publication.
Workflow excerpt. The numbered steps show the same part of the journey in each version. The full project includes work beyond this comparison.
Original workflow
- Photograph the product
- Prepare the catalog
- Publish across channels
- Review and improve
Proposed workflow with AI
- Capture the actual frame, lens color and fit.
- Draft background treatments and check them against the item.
- Approve and publish the correct channel variants.
- Compare rejection reasons and retouching time across batches.
How to test the change
Compare against the physical SKU and reject changes to tint, materials or fit. Track approved images per retouching hour.
01 / Customer & problem
The need behind the work.
Who needed this.
Shoppers need consistent product detail and imagery; the business needs a dependable catalog-production and publishing pipeline.
The problem to solve.
Commerce depends on a repeatable flow of clear product information and usable imagery. The operating challenge spans photography, masking, retouching, catalog management and sales channels.
Build the production and commerce capability needed to support a growing product business.
02 / My ownership
Responsibilities.
Led digital commerce and creative production. Revenue reflects channel operations and the wider business, alongside the platform and content work.
The constraint to work through.
Photography, masking, retouching, catalog management and marketplace operations need coordinated standards across an in-house studio and offshore team.
- Photograph the product
- Prepare the catalog
- Publish across channels
- Review and improve
03 / Actions & delivery
How the work came together.
Established a photo studio and trained an offshore team in Vietnam for catalog photography, masking and retouching.
Also designed logos and product cases.
Built image-processing automation and led marketplace operations alongside creative production.
The work connected detailed product imagery to category, product and promotional pages, bringing studio craft and digital commerce into one operating model.
04 / Decisions & judgment
What carries through the design.
Own the pipeline, not only the page.
Photography, production standards and channel operations need to work together for the catalog to stay usable.
Make the product easy to evaluate.
Consistent angles, finish and lens color help shoppers compare related products.
Build repeatable capability.
Studio setup, team training and automation turn one-off creative work into an ongoing service.
The experience in detail
Connect the storefront to a repeatable content pipeline.
A customer-facing commerce experience depends on consistent product information and imagery. The work joins the launch experience to a more systematic product presentation.
01 / Introduce the brand
Launch, subscription and contact states support the customer relationship.
Selected studio work
Catalog & product photography · Sunglass Monster
Eyewear photography for an online catalog. Also designed the logos and product cases shown in the accessories collection.
05 / Results & business value
What changed through the work.
Revenue across sales channels reached $1M+ within 90 days. Image-processing automation reduced external production costs by $7,000 per month.
Why it matters.
Bringing studio production, automation and channel operations together gave the commerce business a repeatable way to prepare and publish catalog content, with a direct reduction in external production expense.
06 / Reflection
Lessons for future projects.
Look upstream of the product page when solving commerce problems. Production quality, team capability and publishing operations shape the experience customers receive.
Let’s talk about your next chapter.
Exploring Senior Director, Head of Design and VP opportunities.