Landscape mode hasn't passed its performance review yet.
Please rotate your phone back to portrait to see the experience I actually approved.
SCROLL
Role & Scope
- Led digital commerce and omni-channel marketing for Sunglass Monster, a DTC/retail eyewear brand — owning the end-to-end online shopping experience from landing pages and PDPs to checkout and post-purchase.
- Worked closely with merchandising, marketing, and operations to keep digital and in-store experiences aligned.
- Reported directly to the CEO, making fast decisions independently and balancing brand goals with revenue targets.
Conversion
E-Commerce Experience & Conversion
- Re-designed key flows — home, PDP, cart, and checkout — to reduce friction and increase conversion across device types.
- Clarified sizing, fit, and lens options with visuals and concise copy, reducing returns and pre-purchase anxiety.
- Introduced cross-sell and up-sell placements that felt helpful rather than pushy, increasing average order value.
- Tuned responsive layouts for mobile-first shopping behavior, where the majority of traffic originated.
Brand Experience
Omni-Channel & Brand Experience
- Ensured promotions, pricing, and collections were consistent across web, email, social, and physical store locations.
- Built campaign landing pages that tied together storytelling, product selection, and clear calls to action for seasonal and promotional pushes.
- Partnered with photography and creative teams to keep imagery on-brand while staying performance-oriented for SEO and conversion.
Testing & Growth
Data, Testing & Growth
- Used analytics and A/B testing to validate design decisions and iterate on messaging, layout, and promotional offers.
- Established basic dashboards for traffic, funnel performance, and repeat purchase behavior to guide future campaigns and investments.
- Treated the site as a live product rather than a static brochure — continually refining based on real customer behavior.
Selected Work
Case Studies
Note: I'm actively updating this section with a full case study for this position, including before/after states, outcomes, and team context.