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Role & Scope
- Led UX for the R&D Maker Lab, focused on future-of-store concepts, associate tools, and connected customer experiences.
- Worked with executives, store operations, and vendors to move concepts from whiteboard to working prototype to franchisee pilot.
- Balanced rapid experimentation against the real constraints of franchise operations and legacy system integration.
R&D Maker Lab
Outcomes, Methodology & Rapid Prototyping
- Established a hands-on prototyping culture across designers, engineers, and operations—running weekly build-and-test sprints.
- Built interactive mockups and 'fake-door' experiments to validate demand before committing engineering resources.
- Grounded concepts in real store footage, transaction data, and associate feedback to ensure prototypes reflected operational reality.
- Converted successful prototypes into documented, scalable patterns that engineering could confidently productize.
Associate Tools
In-Store Experiences & Associate Tools
- Designed inventory, ordering, and task-management systems built for the speed and simplicity of convenience retail.
- Simplified multi-system workflows into unified experiences that reduced training time and eliminated common errors.
- Optimized interfaces for glanceability and harsh store environments — bright light, interruptions, time pressure.
- Collaborated with training teams to integrate guidance directly into the tool, reducing reliance on separate onboarding documentation.
Customer Experiments
Customer & Omni-Channel Experiments
- Explored personalized offers, curbside pickup, delivery integration, and loyalty mechanics in a franchise context.
- Tested concepts with real shoppers and franchisees, adjusting designs based on observed behavior rather than assumptions.
- Framed all findings around business metrics — basket size, trip frequency, and net promoter impact — to keep experiments tied to revenue.
Selected Work
Case Studies
01 / 03
NDA
Case Study
Autonomous Store
Designed the end-to-end experience for 7-Eleven's cashierless store pilot—entry, in-store navigation, and checkout-free exit tied to computer vision and identity.
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NDA
Case Study
One App
Led the winning design for 7-Eleven's 'One App' competition—unifying fuel, mobile checkout, deals, and delivery into a single experience that increased digital engagement.
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NDA
Case Study
Smart Store (SAIRA)
Designed an internal 'smart store' app for associates to monitor connected devices with AI troubleshooting, configurations, and IoT innovation pilots.
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