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AI Product Tools  /  MIF Explorer  /  Library  /  UX

Truth Layer

Truth Layer

The Truth Layer is the badge system that tells you how trustworthy, directional, or risky a measure is.

Why it matters: It helps teams separate meaningful signals from vanity, misuse, or AI distortion before they optimize the wrong thing.

Example: A metric can be Meaningful, Leading, or Vanity Risk.

KPI UX DirectionalLeading

Depth of Use

The number of distinct features or meaningful actions a user engages with in a session or time period.

Category: Engagement
Measurement class: KPI

Measurement Class

A measurement class tells you what kind of measure something is, not just what topic it covers.

Why it matters: It stops teams from building a stack full of only KPIs while ignoring value, governance, or AI signals.

Example: Governance Metric and AI Signal are two different measurement classes.

Frequency: Monthly
Back to library

Evaluation method

distinct_features_used / total_available_features

Signal type

leading

What it is best for

Understanding whether users are discovering the full value of the product

What it tells you +

Whether users are exploring the product broadly or sticking to one narrow path.

What it does not tell you +

Tell you whether breadth of use equals satisfaction or whether depth is even desirable for all user types.

When to use it +
  • Understanding whether users are discovering the full value of the product
  • Identifying features that power users rely on versus those ignored by most
When not to use it +
  • For simple, single-purpose tools where broad feature usage is not expected
  • To compare products with different feature set sizes
How leaders misuse it +
  • Assuming broader feature usage is always better — focused use can indicate efficiency
Anti-patterns +
  • Forcing feature tours or mandatory exploration to inflate depth metrics
Companion entries +
Instrumentation or evaluation guidance +

Count distinct feature areas, not raw click counts. Define what qualifies as a "feature" consistently.

Sample events

feature_used
Examples +

A design tool shows that retained users engage with 5+ features per month while churned users used only 1-2. The team invests in guided feature discovery for new users.

Suggested decisions +
  • If depth is low but retention is high, users may be satisfied with core features
  • If depth is low and retention is low, users may not be discovering enough value